"The Business Builder" is written by Linda Rink, President of RINK Consulting, in collaboration with Valerie Schlitt, President of VSA, Inc. Both Wharton MBA graduates, Linda and Valerie often team together to help clients identify and reach new customers. In this newsletter, they share some of their business development insights.
For a free electronic subscription to "The Business Builder," click here and send us an e-mail.
Linda Rink's articles are archived here:
July 2010. "The Value of FREE."
May 2010. "Go With Your Gut."
March 2010. "Color Sells!"
January 2010. "2010 Trends"
November 2009. "Is It Web 3.0 Already?"
September 2009. "Mystery Shop Your Business."
July 2009. "Considering On-Line Surveys."
May 2009: "To Thine Own Self Be True."
March 2009: "You're the Best - Now Prove It."
January 2009: "New Year's Resolution - A Plan."
November 2008. "Risk Management."
September 2008. "Fortune Telling."
July 2008. "When the Going Gets Tough, the Tough Do Research!"
May 2008. "How to Write a Winning Proposal."
March 2008. "How to Write a Request for Proposals and Get the Results You Want!"
January 2008. "Market Research Tips: Survey Thoughts."
November 2007. "Market Research Tips: Secondary Research."
September 2007. "Market Research Tips (Part 1)."
July 2007. "When Do You Absolutely Need To Do Research?"
May 2007. "Positioning Your Business for Success."
March 2007. "Leverage Your Business for Growth."
January 2007. "Competitive Intelligence -- It's Not Just for Spies!"
November 2006. "Who Are Your Best Prospects?"
September 2006. "Target Your Best Prospects with the Right Mailing List"
Other Publications
"How to Write a Winning Proposal" (Updated version published in AIIP Connections, March 2010, pp. 9-11).
"Internet Research: Back to Basics! " (Published in Philly Ad News, March 2008).
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