"The Business Builder" Newsletter

"The Business Builder" is written by Linda Rink, President of RINK Consulting, in collaboration with Valerie Schlitt, President of VSA, Inc.  VSA builds and implements prospecting programs for businesses and professional service firms. 

Both Wharton MBA graduates, Linda and Valerie often team together to help clients identify and reach new customers.  In this newsletter, they share some of their business development insights.

For a free electronic subscription to "The Business Builder," click here and send us an e-mail.

September 2006. "Target Your Best Prospects with the Right Mailing List"

November 2006. "Who Are Your Best Prospects?"

January 2007.  "Competitive Intelligence -- It's Not Just for Spies!"

March 2007.  "Leverage Your Business for Growth."

May 2007. "Positioning Your Business for Success."

July 2007. "When Do You Absolutely Need To Do Research?"

September 2007. "Market Research Tips (Part 1)."

November 2007. "Market Research Tips: Secondary Research."

January 2008. "Market Research Tips: Survey Thoughts."

March 2008. "How to Write a Request for Proposals and Get the Results You Want!"

May 2008. "How to Write a Winning Proposal."

Other Publications

"Internet Research: Back to Basics! " (Published in Philly Ad News, March 2008).