Experience - Linda Rink
With over 25 years practical marketing and new product experience in a wide range of consumer and service
industries, Linda Rink brings seasoned business insight to every project.
A Wharton graduate, she combines analytical capabilities with the practical "client-side" experience gained from corporate marketers such as Quaker Oats Company, Joseph E. Seagram and Hunt Corporation.
During her career she has launched products as diverse as dog foods, wine coolers,
Scotch whisky, frozen entrees, staplers and pencil sharpeners. In the business-to-business
arena, she was instrumental in growing Amtraks transportation consulting services
into a $180 million business.
Her professional affiliations include the Association of Independent Information Professionals, and Center City Proprietors Association in Philadelphia, where she is a past Board member.
earned her MBA from the Wharton School of the University of Pennsylvania. Her undergraduate degree is from Harvard University, magna cum laude, Phi Beta Kappa.
About RINK Consulting
Founded by Linda Rink, RINK Consulting provides strategic research and consulting services for both the consumer and business-to-business sectors. Its capabilities include:
Primary marketing research (executive interviews, surveys, focus groups).
Competitive information and analysis
Industry assessments and market summaries.
Business development: identifying prospects, mailing lists.
Business plan and marketing plan development.
Store checks, product purchases, mystery shopping.
RINK Consulting's diverse client base includes professional services firms, manufacturers, health care agencies and non-profits.