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Product Positioning

Knowledge of your marketplace, your competitors and your customers is

the foundation of product positioning. Misread one of these, and you are

liable to find yourself without a relevant selling proposition.

Have you positioned your products / services optimally?

Have you identified your primary target customer?

Are there secondary targets you haven’t considered?
Do you know what is important to them?

Business Research
Product Development
Product Positioning
Project Management
Business Writing
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RINK Consulting can profile your current customers, identify new

prospects, and evaluate your positioning strategy within the context

of the marketplace and your competitors.