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Product Positioning

Knowledge of your marketplace, your competitors and your customers is

the foundation of product positioning. Misread one of these, and you are

liable to find yourself without a relevant selling proposition.

Have you positioned your products / services optimally?

Have you identified your primary target customer?

Are there secondary targets you haven’t considered?
Do you know what is important to them?

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RINK Consulting can profile your current customers, identify new

prospects, and evaluate your positioning strategy within the context

of the marketplace and your competitors.