Experience
Linda Rink
Biography
With over 30 years’ practical marketing and new product experience in a wide range of industries, Linda Rink brings seasoned business insight and research experience to every project.
A Wharton MBA, she combines analytical capabilities with the practical “client-side” experience gained from corporate marketers such as Quaker Oats Company, Joseph E. Seagram and Hunt Corporation, where she had profit-and-loss responsibility for major brands. During her career she has launched products as diverse as dog food, wine coolers, Scotch whisky, frozen entrees, and office products.
Capitalizing on her knowledge of data-driven marketing, Linda founded RINK Consulting in 2003 to serve the needs of clients requiring marketing and business information for strategic decision-making. She has conducted market research on issues such as brand image, positioning, competitive space, new product feasibility, and business development opportunities. Her clients include business and professional services firms, manufacturers, non-profits and health care providers.
Linda earned her MBA in marketing from the Wharton School of the University of Pennsylvania.
Her undergraduate degree is from Harvard University, magna cum laude, Phi Beta Kappa.
Professional Experience
RINK CONSULTING, Philadelphia, PA (2003 to Present)
President and Founder
HUNT CORPORATION, Philadelphia, PA
Director of Marketing, Consumer Office Products Division
Business Development Manager, Pencil Sharpeners
NATIONAL RAILROAD PASSENGER CORPORATION (AMTRAK)
Marketing Manager, NortheastDirect Service, Philadelphia, PA
Director, Railroad Services Development, Washington, DC
JOSEPH E. SEAGRAM & SONS, New York, NY
Director of Marketing, Westmount Enterprises (Subsidiary of J.E. Seagram & Sons)
National Product Manager, Seagram Distillers Company
QUAKER OATS COMPANY, Chicago, IL
Assistant Brand Manager, Pet Foods Division
Education
THE WHARTON SCHOOL, UNIVERSITY OF PENNSYLVANIA, Master of Business Administration, Marketing Management Major, Philadelphia, PA
HARVARD UNIVERSITY, Bachelor of Arts, Magna Cum Laude, Phi Beta Kappa, Cambridge, MA
Affiliations
- Association of Independent Information Professionals (2011 President’s Award honoree)
- Center City Business Association of Philadelphia (Board of Directors 2006-2013)